Selling a Feeling, Not a Product

Savvy Saturdays (9/4/21)

Savvy Idea: You won’t reach people if you don’t impact how they feel, as people are emotional creatures, and will remember emotions over logic.

This past week, I was working on my podcast, and I learned I had been focusing on the wrong thing.

One of the biggest problems I had been facing over the past couple of weeks was figuring out my audience for the podcast. With a specific audience to focus on, I could figure out what value I could offer, book the right guests, and start interviewing people.

As I was talking to a coach of mine, I realized that I had focused too much on the product, and not enough time on the feeling people would takeaway.

One of the books I’ve read, E-Myth Revisited, mentions that the main thing you’re selling to people is a feeling, not a product.

People are emotional creatures and will tie a feeling to a product.

In other words, if your product, service, or business, doesn’t have a focal takeaway point for people on how they feel, you will not make an impact.

When I worked at Audible for an internship, and their offering of audiobooks is amazing, but they have a vibrant community surrounding the company because of their focus on customer service. They make customers feel cared for and special.

This makes me think of other companies that focus on the feelings their customers have:

  • Chick-fil-a, with values of Christianity, wow’s people with their customer service and countless “my pleasures”

  • Audible, one of the companies I work with, boasts having 2 hour long calls in customer service listening and caring for their audiobook fanatics

  • Trader Joe’s outshines with their uniquely branded stores for each separate location, quality products, and the nautical symbolism of their bells.

All these companies boast an environment that provides their audience with a positive feeling associated with the brand, causing them to go back for more.

In the end, what people will remember over time will not involve a memory callback to the product, but to the feelings the product produces, because emotions is king.

Questions to ponder: 🤔

  • What product, service, or company are you trying to build?

  • What feeling are you trying to have your audience take away from what you build?

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Weekly Collections

A collection of resources for you to enjoy… 📰 🎬 🎙️

Guest Appearance: Loving Content & Building Content

I had the privilege of being on The Jod Pod, by one of my friends, James O Donnell. We dived in my story of entrepreneurship, the 3 startups I worked on in college, and my love for content. Check it out!


Evolution of Trust

A beautiful game on trust—30 minutes of time worth spent playing and understanding how people’s trust works relationally and within a society with positive and negative intentions.


Weekly Tidbits

Learnings, verses, & quotes to chew on… 🧐

Verse of the Week

“Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.”

—Romans 12:2

Challenging Quote

“It is only with the heart that one can see rightly.”

—fox from The Little Prince


Weekly Update

Personal life stuff… 🔔

Hello friends,

Greetings from Dallas! 👋 Let’s jump right in!

I’m currently back at home for Labor Day weekend!

It’s been fun so far being able to be home, and when I reflect on the past week, it’s been wild.

Unfortunately, with all the stuff I’ve been doing, I’ve started to feel burned out (ironic as the last post I wrote about burnout)

Anyways, here are some quick-fire updates:

  • We finished up our Campus Missions Week for church and met a lot of amazing new peeps

  • I finished video editing my July 4th trip with my friends (shown below)

  • Pivoted my podcast from focusing on leveling up to talking about how to be calm amidst storms in life (great host notes for asking questions)

  • I got a mic arm, which means higher quality mic set up for work and podcasts

  • Did a 5K run with several other friends

Here are several pictures from this past week: 📷

Thanks for checking in on this week’s post. Appreciate y’all!

With that, stay safe 😷, keep it savvy 😎, and I’ll see y’all in the next update 😊

Eric


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